Set Your Healthcare Organization Up for Success in 2025

1. Unable to Secure Talent on Time

Cause: Current ATS Lacks a Healthcare Focus

Using an Applicant Tracking System (ATS) platform not made specifically for physician-based recruiting increases manual tracking and system configuration, slowing down the recruiting process.

Solution: A Physician-Focused Platform

From healthcare-specific profiles and practice opportunities with custom fields to unique workflow templates that enable teams to identify obsolete tasks and navigate overdue items efficiently — adopting a platform that was built with physician recruiting in mind, will be transformative to the entire recruitment process.

Outcome: Hit Hiring Targets in 2025

Create a seamless workflow process, faster, with our physician-focused provider profiles and practice opportunities to ensure you hit your target hiring efforts for the year.

2. Small Pool of Lead Sources

Cause: Improperly Sourced & Tracked Leads

When residents and fellows are not properly sourced and tracked, relationship building suffers, leading to a smaller pool of qualified candidates. Sourcing often requires years of cultivating relationships with potential candidates before they complete their training through residency or fellowship programs.

Solution: Track Physicians & Create Robust Lead Lists

Our platform makes creating lead lists for these students easy. From the profile, identify if the physician is a student, resident, or fellow. Some organizations even create a practice opportunity to track these providers through the last year of their program to see the pipeline of relationship building.

Outcome: A Large Lead Pool of Qualified Candidates

By broadening your lead pool and effectively tracking residents and fellows, recruitment teams can convert these individuals into qualified candidates.

1. Inefficient Onboarding Processes

Cause: Lack of Visibility into the Onboarding Process

Having no visibility into the onboarding processes creates inefficiencies and increases the workload of the onboarding team.

Solution: Collaborative Platform with Data Integration

By moving action items from spreadsheets to a user-friendly platform, teams can effectively work together while gaining valuable insights into the onboarding journey. Pairing this with functional reporting is key to refining and identifying holes in your process. This allows organizations to identify roadblocks that may hinder progress and ensure new hires are prepared for on-time start dates.

Outcome: An Onboarding Efficient Process

Marketware’s reporting has been effective in creating an efficient onboarding process that not only reduces unnecessary workloads for teams but also increases the number of physicians starting on time.

2. Lack of Communication Between Onboarding Team Members

Cause: Teams Working Out of Multiple Systems

When teams work out of multiple systems to onboard a physician, tasks can get missed and accountability can be lacking, proving a disjointed process that decreases teams’ onboarding success.

Solution: A Central Place for Tracking Activities

By centralizing onboarding activities, teams can enhance accountability and communication significantly. Marketware enables you to link dependencies between activities so that tasks do not fall behind. Once an activity is completed, all assignees receive a notification that the action item has been completed, and they can now complete their activity. Further, the comments and activity history feed identifies key edits and loops in teammates at the right time for handoffs.

Outcome: Increased Collaboration & Communication

When onboarding teams work within a single system, they enable effective communication and cross-team collaboration which increases the success of onboarding tasks being completed on time.

1. Proving Physician Liaison ROI

Cause: Inability to Track & Provide Reports to Leadership

A substantial amount of effort goes into establishing connections with providers to retain referrals. However, without the ability to track and provide reports to leadership regarding relationship-building activities proving the impact of a liaison’s work becomes increasingly difficult.

Solution: Solution with Activity & Issue Reporting

Use a PRM to document interactions and issue resolutions, creating a comprehensive record that highlights relationship development over time. In addition to reporting on individual provider interactions, liaisons can also document collaborative efforts with team members, engagement outcomes, and issues related to specific activities.

Outcome: Proven ROI of Physician Liaison Efforts

By creating a documented track record of relationship-building activities, liaisons can demonstrate their contributions to keeping providers satisfied and engaged.

2. Missed Growth Opportunities & Retention Issues

Cause: No Way to Plan & Track Initiatives

Retention efforts are not always ad-hoc emails or provider visits. Sometimes a larger project-based effort is needed to work with a struggling provider to increase referral paths. Not having a succinct way to track efforts can make initiatives harder to accomplish, which impacts the growth opportunities between liaisons and providers and their practices.

Solution: Healthcare-Centered Initiative Planning

Our healthcare-centered initiative planning allows easy tracking of to-dos and communications. Whether this is a pre-planned effort or an ongoing ad-hoc program, our initiative feature has you covered. Initiatives seamlessly track activities per member, whether these are providers or facilities, and allow you to report on the success of this initiative.

Outcome: Referral Growth & Retention from Happy Providers

By utilizing structured initiative planning, organizations can enhance referral growth and retention from satisfied providers. When aligning physicians with new practices or expanding referral programs, robust initiatives ensure strategic retention efforts rather than reactive ones, resulting in happier providers.

1. Aligning Analytics with Business Objectives

Cause: Unable to Translate Data

Often Analytics teams struggle to translate complex data insights into actionable strategies aligned with business growth goals. These misaligned efforts can lead to wasted resources and missed opportunities for market expansion or service optimization.

Solution: Leverage Claims Data Insights

Use Marketware’s claims data insights to generate actionable insights for strategic planning, provider alignment, and acquisition strategies. Analyze referral patterns to identify high-value providers and gaps in the referral network. Evaluate market share trends to target areas with growth opportunities or underserved populations.

Outcome: Collaborative Environment

By using Marketware’s Analytics platform, organizations can foster collaboration between business development leaders and analytics teams to ensure data insights directly inform strategic decisions.

2. Market Competition & Differentiation

Cause: Limited Access to Comprehensive Market Data

With increasing competition, healthcare organizations struggle to differentiate their offerings and stay ahead of industry disruptors such as telehealth and retail healthcare. Teams face mounting pressure to identify and capture niche markets quickly, often with limited data.

Solution: Implement an Analytics & Market Intelligence Solution

Invest in analytics and market intelligence tools to anticipate trends and stay on top of patient demands. Identify competitors’ volumes, service lines, and referral sources to benchmark performance. Highlight trends in emerging service demands such as telehealth and outpatient surgery.

Outcome: Data-Driven Decision Making

By enabling competitive intelligence through claims analysis and offering detailed reports on service line performance and regional trends, organizations can recommend opportunities for market differentiation based on data insights.