Physician Relationship Management
Plan, track & measure the effectiveness of liaison activity across key growth initiatives.
Maximize Physician Engagement
Marketware’s Physician Relationship Management Platform makes it easier than ever to plan, track, and measure the effectiveness of liaison activity across key growth initiatives. You’ll be better armed to prevent physician turnover and loss of revenue by keeping organized timelines and task assignments. Review responsiveness by tracking physicians and closing the loop on any obstacles to access or service issues. Our easy-to-use platform integrates claims data into the PRM to help you understand patient mix, payer mix, claims volume, and shared patient connections at the provider level to help you evaluate return on visit.
Take a tour of our PRM →
See physician referral trends from your market.
Plan, Track & Measure with Our PRM
Set Growth Initiatives
Use Marketware’s Physician Relationship Management solution to set growth initiatives specific to outreach campaigns, including goal setting, key targets, planned tactics in the relationship development funnel — and, most importantly, related results. Our PRM allows you to see a comprehensive overview of all tasks and active and completed initiatives, plus easily edit and create new initiatives. The overview includes updates such as:
- Initiatives started, ended, total for the last 90 days
- Initiatives by status & category
- Members that are in progress, completed, & total for the last 90 days
- Members by status & type
Track Progress
Provide clarity and assurance by quickly and easily producing robust reports on the different aspects of your physician relationship management initiatives. For ease of stakeholder engagement, you can also simply export your reports into a variety of formats, ranging from PDF to CSV and more. Generate reports that demonstrate the Return on Investment (ROI) of your referral development. That means you’ll be able to see your referrals increase over time and correlate that increase with the initiatives you’ve created and the relationships you’ve built.
Monitor Issue Management
Identify and track roadblock issues by referral source and monitor average response times. This feature allows you to explore department-specific or organizational access and service trends that may lead to growth barriers. Our issues section allows you to effortlessly log new issues, view notes, and run detailed reports.
Plan Your Work
Our product allows you to visualize and prioritize tasks and candidate contacts. Marketware’s PRM also gives multiple team members and departments the ability to contribute to your day-to-day plans and provides strategic reports to identify your key metrics and understand your Return on Investment (ROI) and Return on Visit (ROV).
Build Comprehensive Profiles
Create a variety of profile records to manage all the people and places involved in your engagement efforts, including education, employment history, and sources. A typical CRM allows you to create profiles. However, Marketware includes fields that are relevant to healthcare. Additionally, our platform allows you to create custom fields so you can capture valuable insights unique to your organization.
Reduce Referral Leakage
Referral leakage is a pressing issue in healthcare, occurring when patients are referred to or seek out-of-network providers for specialist services or other medical needs. Every hospital experiences leakage — it’s inevitable. But there are ways to reduce leakage and increase your growth.
Enjoy Seamless Data Integrations
See claims results, including patient mix, payer mix, claims volumes & shared patient connections at the provider level with our in-app dashboards. You can also access filters to view internal & external data results tied to key profile fields or providers in specific initiatives, visits, or issues collected from providers.
What makes our PRM different?
Field Intelligence
See all activities by practice, provider, liaison, or initiative & gather market intelligence with our key insights.
External Data
Track top providers in your market by the provider or service line & analyze the shared patient mix.
Internal Data
Identify top-performing service lines, referring providers & outbound referrals to evaluate return on investment.
Healthcare-Specific
Designed by & for healthcare professionals. This allows us to focus on the challenges & needs of retaining referrals from top physicians.
Work from Anywhere
Our mobile-friendly solutions give liaisons the flexibility to work within the product while out in the field, ensuring tasks and notes are current.
Dedicated Client Support
Our Client Success Executives will be with you every step of the way, from implementation to strategy, we’re here to accelerate growth & success.
Who should use a PRM?
Provide the best tool to foster the right provider relationships.
Physician Liaisons
For physician liaisons, a PRM is a game-changer, providing the visibility and insights you need to strategically target the right providers, build lasting relationships, and demonstrate ROI.
Marketing Leaders
Marketing leaders can leverage a PRM to align their outreach with the organization’s growth initiatives, ensure consistent messaging, and track the impact of team efforts.
Practice Administrators
Practice administrators will find a PRM indispensable for gaining a clear, data-driven understanding of your provider network. With a PRM, you can make informed decisions, optimize your resources, and capitalize on emerging opportunities.
Data, Strategy, & Business Development Analysts
By centralizing provider data and interactions, a PRM makes it easier than ever to stay organized and maximize revenue opportunities. You’ll be able to track detailed timelines and task assignments, review physician responsiveness, and quickly identify and address issues.
PRM FAQ
Frequently asked questions about physician relationship management.
What is physician relationship management software?
Physician relationship management (PRM) software is a centralized platform physician liaisons, administrators and other business development team members use to build provider and practice profiles, record field intelligence, track engagement efforts, monitor issues, and more.
How can physician relationship management software help me understand physician referral patterns?
PRMs that integrate with your internal data can help business development teams visualize key referral sources and evaluate the strength of these relationships over time. For example, dashboards can help visualize where first-time referrals are coming from and what percentage are made in response to outreach. Teams can also watch for declines across key specialties that might indicate barriers to patient access or opportunities for service recovery.
How can physician relationship management software help me reduce patient leakage?
PRMs that integrate external claims data can help business development teams visualize how many patients’ key referral sources are sharing with targeted specialties today and what percentage are being captured by their provider network. This helps confirm patient pipelines that can lead to outmigration and with this analysis, providers can be marked as retention or growth targets for specific outreach campaigns.
How can physician relationship management software help me increase physician satisfaction & retention?
PRMs that track both engagement activities and field issues help business development teams understand who they’re spending their time with and how often, as well as key themes and responsiveness scores relating to practice or hospital barriers. They can also use dashboards, reports, and modules to develop satisfaction and retention plans.
How can my team use data integration from my physician relationship management platform?
By using a physician relationship management (PRM) platform that integrates different sources of data within the provider profile, your team can view internal and external data trends at the provider level. This places key data at a liaison’s fingertips including patient mix, payer mix, claims volumes, and shared patient connections — all within the PRM which supports stronger target lists and pre-call planning.
