Frequently Asked Questions
Answers to Marketware’s most frequently asked questions.
Marketware
Frequently Asked Questions
How long have you been working with healthcare clients?
Marketware began as a healthcare CRM, serving hospitals and healthcare system liaisons across the US in the early 2000s. Since then, we’ve grown to include a variety of other business development tools and resources. These include a web-based PRM, healthcare analytics dashboards, physician recruitment, and physician onboarding platforms. Today, 300+ hospitals, practices, and health systems use our Physician Strategy Suite to create strategies, track efforts, and trend results.
What other industries does Marketware support?
Marketware focuses exclusively on supporting healthcare business development teams. It provides tools for physician relationship management, market analysis, and strategic outreach to drive growth and improve operational efficiencies.
Is your platform mobile?
Yes. Marketware’s Physician Strategy Suite is a web-based platform that can be accessed from any web-enabled device. This includes desktops, laptops, tablets, and smartphones.
What type of support can Marketware clients expect?
In addition to regular training and optimization calls with their Client Success Executives, Marketware’s clients are supported by a team of product experts. This team’s available between 9 AM – 7 PM ET by phone, as well as email. They actively create various video guides and handouts, which are posted on our Help Guide. You can access these resources within the Physician Strategy Suite.
Physician Relations
Frequently Asked Questions
What is physician relationship management (PRM) software?
Physician relationship management (PRM) software centralizes key data for physician liaisons, administrators, and business development teams. It enables users to efficiently manage and track provider relationships, document insights, and optimize engagement efforts. Additionally, it supports building provider and practice profiles, recording field intelligence, monitoring issues, and improving overall relationship management.
How can physician relationship management (PRM) software help me understand physician referral patterns?
PRMs that integrate with your internal data can help business development teams visualize key referral sources and evaluate the strength of these relationships over time. For instance, dashboards can reveal where first-time referrals originate and track the percentage influenced by outreach efforts. Additionally, teams can monitor declines across key specialties, which may reveal barriers to patient access or highlight opportunities for service recovery.
How can physician relationship management (PRM) software help me reduce patient leakage?
PRMs that integrate external claims data help business development teams visualize how many patients’ key referral sources share with targeted specialties. Additionally, they track what percentage of those patients are captured by their provider network. Consequently, this analysis can confirm patient pipelines that may lead to outmigration. These insights help identify providers as retention or growth targets for specific outreach campaigns.
How can physician relationship management software help me increase physician satisfaction & retention?
PRMs that track engagement and field issues help business development teams understand who they interact with and how often. Additionally, they gain insights into key themes and responsiveness scores related to practice or hospital barriers. Dashboards, reports, and modules enable teams to create satisfaction and retention plans based on this data.
How can physician relationship management (PRM) software support service line growth?
Whether it’s using campaign planning tools, highlighting key services within topics discussed, or reviewing internal data trends tied to specific areas of care, PRMs offer a lot of flexibility when it comes to supporting service line campaigns and monitoring barriers to growth.
How can my team use data integration from my physician relationship management platform?
Using a physician relationship management (PRM) platform that integrates various data sources provides insights into provider-level trends. This includes patient mix, payer mix, claims volumes, and shared patient connections. As a result, liaisons can enhance their target lists and refine pre-call planning to focus on high-value opportunities.
Is a mobile version of your PRM available?
Marketware is a web-based platform accessible on devices like desktops, laptops, tablets, and smartphones. The app store version of the PRM is limited, as it does not include all data integrations. As a result, most users prefer accessing the full tool via their preferred web browser.
Healthcare Analytics
Frequently Asked Questions
What is big data in healthcare?
Healthcare relies on various data sources such as internal medical records, external claims data, prescription data, and patient surveys. These resources help track diseases, create continuums of care, enhance patient outcomes, and support service line development.
What is business intelligence healthcare data?
Business intelligence involves aggregating, analyzing, and using various data sources to inform decision-making. Collecting and analyzing this data can be labor-intensive for teams, especially when organizing and visualizing it for actionable insights. Therefore, by using a system like Marketware, organizations can automate data access and analytics, which helps grow key service lines and provider relationships more effectively.
Why do I need business intelligence data for my business development team?
Healthcare teams are focusing marketing, business development, and outreach resources on areas with the most value. They leverage a variety of data sources, including internal encounters, referrals, and state and CMS data, to support service line planning and targeted outreach.
Business intelligence helps your business development team identify key points within the patient pipeline, such as top providers and shared patients. By using organized dashboards and business analytics, you can easily spot areas needing attention. Therefore, this approach helps nurture existing relationships, recover struggling ones, and prevent leakage.
What is all-payer claims data?
All-payer claims data is a collection of ambulatory and hospital claims data aggregated from multiple clearinghouses and billing systems. It includes a mix of payers including CMS.
How can healthcare teams use all-payer claims data?
All-payer claims data is aggregated and reported at the NPI level. As a result, teams can use this data to gain insights into key providers in target markets. It helps in analyzing providers based on specialty, practice, service line, and procedure group. Additionally, this data provides insights into a provider’s total patient volume, payer mix, patient mix, and estimated patient origin.
How can I use all-payer claims data to analyze & impact physician referral patterns?
Unique patient tokens reveal connections between patients and multiple providers, even though patient data is de-identified at collection. By analyzing shared patient volumes between two providers, your team can identify potential patient pipelines within your market.
You can identify potential referral partners connected to key in-network providers. Then, develop strategies to strengthen these connections. Additionally, use the data to spot potential referral partners linked to providers aligned with your competition and create strategies to redirect them.
My team uses internal data.
Why should I be interested in all-payer claims data?
Internal data includes patient and provider details collected from your practice or hospital’s EMR systems. It covers service types, volume units, unique patient IDs, referring and attending NPIs, clinical service procedure codes, service locations, and related revenues. Additionally, this data helps your team understand the flow of care and services within your organization.
Internal data helps you understand historical volumes, high-value procedures, and key providers, but it’s limited to your organization. In contrast, all-payer claims data lets you identify patient populations seeking care from other providers within or outside your market. This broader view provides valuable insights into competitive dynamics.
My team uses state data.
Why should I be interested in all-payer claims data?
State data typically comes from hospitals affiliated with one or more state associations. However, access can be restricted depending on factors like whether a state shares data, whether the client has locations in bordering states, or whether the organization participates in voluntary submission and review. These restrictions can impact the availability and depth of state-level insights.
While this data source covers acute care encounters across various payers, including self-pay, not all states aggregate or publish it. Additionally, many states that share data limit their collection, often covering only inpatient and hospital-based outpatient encounters. Consequently, this restricts your ability to view cases occurring in other care settings within your market.
My team uses CMS data.
Why should I be interested in all-payer claims data?
All-payer claims data is gathered from hospital-based claims billed and paid by CMS. It generally includes inpatient, hospital-based outpatient, and post-acute care claims, covering both facility and related professional charges. Since the system aggregates data at the patient level, it organizes and analyzes volumes and charges by facility, provider, and patient origins.
The data ties volumes to a single-payer in the market, and it often publishes 6-9 months after discharge. Additionally, service lines serving patients under 65 are typically not represented. That’s why many teams opt to supplement CMS trending data with all-payer claims data.
Marketware integrates data with the PRM. How can my team use this?
By incorporating a PRM platform with an analytics tool, your team can leverage field intelligence to filter dashboards and reports showing the impact of their work. Additionally, our integration enables you to highlight specific providers. Therefore, within the dashboard, you can schedule activities with these providers or add them to a target list or growth campaign.
Physician Recruitment
Frequently Asked Questions
What is physician & provider recruitment?
Physician and provider recruitment describes the process of posting job opportunities, sourcing and qualifying candidates, and ultimately hiring doctors and advanced practice professionals for various healthcare settings, such as hospitals, clinics, and telemedicine.
What does a healthcare recruiter do?
Healthcare recruiters post job ads, screen applicants, conduct interviews, and schedule meetings with hiring managers. In some cases, they extend job offers to qualified candidates. Additionally, they should have a strong background in healthcare.
Why is healthcare recruiting important?
The American Medical Association (AMA) predicts a shortage of 17,800–48,000 primary care physicians and 21,000–77,100 non-primary care physicians by 2032. This shortage will create a greater gap in filling vacancies and lead to longer wait times, fewer communities with access to care, and fewer people able to receive essential medical services. Consequently, Physician and Provider Recruitment professionals help healthcare organizations develop strategies to efficiently address these vacancies and attract qualified candidates.
How long does it take to recruit a physician or APP?
- The average time to hire physicians is roughly 126 days
- The average time to hire advanced practice providers is 64 days
Keep in mind these are averages, depending on the specialty and location, time to fill can vary greatly.
What is a physician applicant tracking system (P-ATS)?
A physician applicant tracking system (P-ATS) tracks practice opportunities, candidates, sources, and expenses related to each stage of the recruitment process.
How can a P-ATS support physician recruitment?
A physician applicant tracking system helps recruiters match candidates to the best opportunities. It also allows them to manage leads by source, set key touchpoints at each pipeline stage, and automate reporting. Consequently, this streamlines recruitment and uncovers opportunities to improve processes.
Physician Onboarding
Frequently Asked Questions
What is healthcare onboarding?
Healthcare onboarding, like in other industries, focuses on recruiting new hires, helping them understand their roles, and ensuring compliance with organizational policies and regulations. Additionally, this process aims to provide a productive and successful work experience for new hires.
What is physician onboarding?
Physician and provider onboarding is a complex process that prepares new hires to practice. It involves multiple departments and tasks, such as credentialing, payer enrollment, and practice setup. Additionally, it includes important cultural and community-focused tasks that help new hires establish a solid foundation. These efforts ensure long-term success within the organization and the broader community, both professionally and personally.
What is onboarding software?
The terms “onboarding software” or “employee onboarding systems” typically refer to HR software for new hires. However, physician and provider onboarding is more complex. Often, HR is not the main driver of physician onboarding. A comprehensive software platform ensures that all administrative, regulatory, and training tasks are handled. This process involves multiple departments, making software essential for keeping everyone aligned, both before and after the new physician starts.
Why is onboarding important?
When done right, physician onboarding boosts new provider satisfaction and retention, drives practice productivity, builds system revenue, and increases market share.
How can software help improve the physician onboarding process?
The right physician and provider onboarding software combines siloed departmental checklists into a streamlined, sequential onboarding process with key tasks and deadlines. By centralizing this information, all team members can access, communicate, and complete their tasks in real time. Additionally, leaders and coordinators can use pre-made dashboards and generate roll-up reports to identify trends, gaps, or delays in processes. These reports highlight at-risk providers needing attention to ensure they meet their start date.
What does an onboard manager or coordinator do?
The onboarding manager or coordinator oversees the big picture and keeps all tasks in sync. They serve as the primary communication link between departments and new providers. Additionally, with their broad perspective, onboarding managers can identify barriers, delays, and opportunities for process improvement across the system.
What KPIs are helpful to review for physician onboarding success?
To assess provider onboarding performance, evaluate factors such as the number of new providers over a given time and the percentage of tasks completed on time. Additionally, consider the reasons for changes to a start date, the level of engagement (pre- and post-hire feedback), new patient volumes at key checkpoints (post-launch), proforma performance, retention, and more. A physician strategy platform such as Marketware can help you easily track and measure these KPIs.
Client Success
Frequently Asked Questions
How is your client success team structured?
Each Marketware client receives a dedicated Client Success Executive. These strategists, who are former physician liaisons, healthcare analysts, and recruiters, understand your challenges. Therefore, they recommend the best ways to integrate Marketware’s Physician Strategy Suite, optimizing growth opportunities for your team. Additionally, they are often based in your region and familiar with your service lines.
What type of support can Marketware clients expect?
In addition to regular training and optimization calls with their Client Success Executive, Marketware’s clients are supported by a team of product experts. This team’s available between 9 AM – 7 PM ET by phone, as well as email. They also actively create a variety of video guides and handouts posted to our Help Guide which can be accessed within the Physician Strategy Suite.
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